Creating the
Digital DRS
Global Standard

Who We Are

A new low cost and more sustainable approach to DRS, enabled through digital tracking of consumer products.

The DDRS Alliance is a non-profit collaboration of the world’s leading industry and technology organisations that are working together to build and validate a Global Standard for a Digital DRS (Digital Deposit Return Scheme) with an open and fully-scalable system suitable for any multi-stakeholder environment.

Global scope

Countries can implement the solution easily and at lower cost, while ensuring the system is compatible with other DDRS systems and is supported by global brands and retailers.

Positive impact

Demonstrates a significant and positive impact to the local society, the environment and all participating organisations while minimising compromises.

Open & Neutral

Any country seeking to implement a DDRS can select their own preferred vendors based on capability and local preferences.


Using global standards, any capable vendor can integrate with the system, allowing multiple stakeholders to engage with consumers using just one upper DDRS layer.


A solution that can be applied to a range of return solutions and collection infrastructures and is applicable to a wide range of packaging formats. Applicable to other similar processes such as re-use.

How we operate

The Alliance Working Groups deliver specific work packages aligned with the agreed End Goal.

Through defined workstreams, focusing on different functional areas of the end-to-end DDRS process, the processes and technology blocks and components are developed and defined. The Alliance Governance Group ensures that all of the workstreams combine to deliver the desired overall system performance.

Data Management

Develops the data management solution including data flow & exchange, serialisation code definition and key data protocols & interfaces.


Develops the solution to implement the agreed serialisation solution on all in-scope packaging types.

Point Of Sale

Develops the processes and technologies for integrating DDRS solution with retailers at point of sale.

Consumer Experience

Ensures consumer experience is optimised to influence positive recycling behaviours and maximise engagement.


Develops collection solutions that integrate with DDRS to maximise capture rates and minimise fraud and cost.


Develops reward, deposit and payment systems to maximise consumer acceptance and engagement.


Ensures that the solution and any deployment maximizes its environmental and societal impact.


We are building the future of DRS

Here are the frontrunner entities that are part of the DDRS Alliance and are working together to create a standardised solution that maximises the global opportunity of Deposit Return Schemes.